- Join Tom Mohr, CEO of CEO Quest and Author of "Scaling the Revenue Engine"
- And Bruce Cleveland, Founding Partner, Wildcat Venture Partners
- 5:30 – 8:00 PM
- October 30, 2018
- At Latham & Watkins Law Offices
- Menlo Park, CA
- Networking, followed by book launch program
- Hors d'oeuvres and refreshments served
Initially published online as a series of blogs, Scaling the Revenue Engine became an online sensation. To date it has garnered 12,000 online readers. It presents the revenue engine in a brand new way: as a whole system, bounded by unit economics. This revenue engine system stretches beyond marketing and sales to also incorporate product, technology and even accounting.
At every stage of revenue engine growth, you uplift the maturity of your revenue engine by leveraging your deployment of people, tools, workflows and metrics-- always working outward from your source of customer value.
As CEO of CEO Quest, Tom Mohr leads a team of 5 Managing Directors, providing advisory support to tech company CEOs. CEO Quest has offices in NY, LA, and the SF Bay Area. Mohr has been both a serial entrepreneur and a Fortune 500 executive. He co-founded and built Digital Air Strike from white board concept to $20M revenue and cash flow positive. He led $200M Knight Ridder Digital, a Fortune 500 subsidiary, almost doubling revenue during his tenure there. He has run a $300M P&L, has raised lots of VC money, bought and sold companies and participated on boards (including CareerBuilder, Cars.com, Apartments.com and ShopLocal). Mohr is the author of Scaling the Revenue Engine, People Design, and Funding & Exits. He is now writing his fourth book, Systems Design.
Bruce Cleveland is an investor in Marketo, Engagio, C3IoT, Doximity and more. He is also the founder of the Traction Gap Institute. As his investment track record demonstrates, he is a foremost authority in emerging marketing and sales technologies. As a former top executive at both Oracle and Siebel Systems, he combines both operational and investor experiences, putting him at top of class in the VC world.
“Most of us think of product marketing, lead generation, sales development, account management, and customer success as separate functions with separate budgets, but Tom Mohr demonstrates convincingly they should be understood and managed as integrated components of a single revenue engine, tuned and adapted to the specifics of your enterprise’s business model and unit economics. Following his approach leads to more effective programs, more efficient systems, and overall, a much superior revenue performance. You really do want to read this book.”
“Tom Mohr’s Scaling the Revenue Engine is the most complete resource on driving real growth I have ever seen. There are many resources that examine various components of the process, but Tom has put in the work of studying dozens of different companies to get a true bird’s eye view. This is a truly valuable resource, for the novice and the veteran.”
